Privacy Policy Sknly
Last updated on 24 June 2026
We handle your personal data with care. Just as it should be.
Here we clearly explain which personal data we collect, why we do so, who we share it with, how long we keep it, and what your rights are.
1. Who are we?
Sknly BV
Address: Elzendreef 4, 8020 Oostkamp, Belgium
Company number (KBO): BE 1031.409.314
Sknly is the data controller for the processing of your personal data through this webshop.
You can reach us via:
- Email: sarah@sknly.care
- Post: Elzendreef 4, 8020 Oostkamp, Belgium
2. Which personal data do we collect?
We collect the following personal data:
- Identification and contact details such as name, email address, and phone number when you place an order or communicate with us via the contact form, email, or our social media channels (e.g. Instagram, TikTok, or WhatsApp).
- Delivery and payment information such as shipping address and billing address when you place an order.
- Information about your order such as order contents, order history, payment method, and payment status (actual payment details are processed by certified payment provider(s); Sknly does not have access to full payment card details such as card numbers or security codes).
- The content of messages you send us via the contact form, email, or our social media channels (e.g. Instagram, TikTok, or WhatsApp).
- Technical data such as IP address, browser type, device type, and information about your use of the website (via cookies when you visit our website).
- Account details, namely a username and (hashed) password if you create an account.
- Marketing preferences.
We generally do not process sensitive data such as health data. If you share something about your skin or health in a message to us (e.g. a skin condition), we use that only to answer your question and do not keep it longer than necessary.
3. Why and on what basis do we use your personal data?
We use your personal data to:
A. Process and deliver your order correctly
- deliver your products
- keep you informed about your order (confirmation, shipment, and follow-up)
- answer your questions about your order
Legal basis: performance of the (purchase) agreement you have entered into with us.
B. Comply with invoicing and accounting obligations
- comply with accounting and tax obligations
- comply with retention obligations for invoices and payment data
Legal basis: legal obligation.
C. Improve and secure our website and service
- carry out statistics and analyses on the use of our website
- detect misuse or technical problems
Legal basis: our legitimate interest in ensuring and improving the security, proper functioning, and usability of our webshop.
D. Send marketing
- send you (optional) updates, offers, and other commercial communications via email or our social media channels (e.g. Instagram, TikTok, or WhatsApp)
Legal basis: your consent or our legitimate interest in promoting similar products to existing customers, in accordance with applicable law, always with an easy opt-out option.
You can unsubscribe at any time via the link provided in our communications or by contacting us.
E. Use cookies (and similar technologies) and carry out online statistics
- ensure the website functions correctly and securely (necessary cookies)
- measure and improve use of the website (analytical and statistics cookies)
- if you have given consent, better tailor content, offers, and advertising to your interests (marketing cookies)
Legal basis: for necessary cookies, our legitimate interest in ensuring the proper functioning, security, and usability of the website; for other cookies (such as statistics and marketing cookies), your consent, which you can give freely via the cookie banner and withdraw at any time via the cookie settings.
4. Do we process your personal data for marketing purposes?
We only send you marketing messages if:
- you have given prior consent; or
- you are already a customer of ours and the message concerns similar products you may reasonably expect.
You can unsubscribe at any time via the link provided in our communications or by contacting us. After that, we will no longer send you marketing messages. We may still send you messages necessary for processing and follow-up of your order or for other administrative purposes related to our sales activities (see section 3 above).
5. With whom do we share your personal data?
We do not sell your personal data to third parties.
We share your personal data only with service providers and partners to the extent necessary and related to our sales activities, processing your order, or complying with certain legal obligations, such as:
- Shopify — our webshop and hosting platform. Shopify processes certain personal data to host the website and enable payments. More information on how Shopify handles data: https://privacy.shopify.com.
- Payment providers (e.g. Bancontact) — for secure payment processing.
- Sendcloud — the shipping platform for managing shipments and returns.
- Carriers (e.g. bpost, DHL) — for delivery of your order.
- IT service providers / hosting — for technical management of our webshop.
- Accountant — for compliance with our tax obligations.
- Government authorities — only if legally required.
They use your personal data only to perform their task for us and must keep it secure.
6. Is your personal data transferred outside the EEA?
We ourselves only process personal data within the European Economic Area (EEA).
If a partner is established outside the EEA or stores personal data there (e.g. some cloud or marketing services), we ensure appropriate safeguards, such as standard contractual clauses or an adequacy decision by the European Commission.
7. Do we use cookies?
We use cookies to ensure and improve the proper functioning, security, and usability of the website. We use the following types of cookies:
- Necessary cookies: ensure the website works (e.g. shopping cart, language settings, login, payment process, and security). You cannot disable these if you want to use the site. Your consent is not required.
- Analytical/statistics cookies: to measure website visits and user experience so we can improve them. Your consent is required and can be given freely via the cookie banner and withdrawn at any time via the cookie settings.
- Marketing cookies: for personalised advertising. Your consent is required and can be given freely via the cookie banner and withdrawn at any time via the cookie settings.
You manage your cookie preferences via our cookie banner or via your browser settings.
8. Do we process personal data of young people?
Our products are developed for young skin. We recommend that purchases by minors take place with involvement of a parent or guardian.
We do not knowingly collect personal data from children under 13 without valid consent from a parent or guardian. If another legal basis applies for processing, such as performance of the (purchase) agreement (e.g. when an order is placed), consent for processing personal data is not required, including from a parent or guardian.
Do you believe we have nevertheless collected personal data from a minor under 13 without valid consent? Let us know — we will review this and delete that personal data where necessary.
9. How long do we keep your personal data?
We do not keep your personal data longer than necessary, or longer than we are legally required to.
Specifically, this means for example:
- Customer and order data: for as long as you are a customer and up to a maximum of 2 years after your last order (taking into account statutory limitation periods).
- Invoice and payment data: at least 10 years, as required by accounting and tax legislation.
- Communication with us: up to 2 years after handling a request or complaint, or up to 2 years after the last contact.
- Marketing data: until you unsubscribe or ask us to stop using your personal data, or for as long as you are a customer and up to a maximum of 2 years after your last order or last contact with us.
- Cookie and usage data: according to the periods set out in our cookie policy (see section 7. Do we use cookies?).
After that, we delete or anonymise your personal data.
10. What rights do you have?
You have the right to:
- access your personal data (right of access);
- have your personal data corrected if it is inaccurate or incomplete (right to rectification);
- have your personal data deleted in certain cases (right to erasure);
- restrict processing of your personal data in certain cases, e.g. when you dispute its accuracy (right to restriction);
- object to the use of your personal data processed on the basis of Sknly’s legitimate interest, especially for marketing purposes;
- receive your personal data in a readable format in certain cases, e.g. when processing is based on your consent (right to data portability).
How to exercise your rights: simply send us an email at sarah@sknly.care or contact us via the Contact-page. We’ll be happy to help you further. We will respond to your request within one month at the latest.
11. Do you have questions or complaints?
Do you have any questions or are you dissatisfied with how we handle your personal data? Please let us know by emailing us at sarah@sknly.care or by contacting us via the Contact-page.
If you are still not satisfied afterwards, you always have the right to lodge a complaint with the Belgian Data Protection Authority (more information: https://www.gegevensbeschermingsautoriteit.be).
12. Changes
We may update this privacy policy when necessary. The most recent version is always on this page.